Dear Readers,

Today I’m having an instant reward day on Kickstarter! The next 18 people to pledge $25 to my Kickstarter TODAY will not only receive the limited edition “Ciao! CHABELLA” t-shirt (men’s version coming up) and a personalized artwork postcard by yours truly, BUT I will also follow you on your favorite social network (Twitter, Facebook or Instagram) and give you a special OFFICIAL BACKER shout out!

See the project on Kickstarter here:




Thirty-two amazing backers and 18 days to go, thank you all who have supported the project on Kickstarter, thus far! Let’s keep it going and help us reach the goal!

Don’t forget to spread the word.


I can’t believe that it has already been a week since I launched the Chabella Spring 2014 Collection Campaign with Kickstarter! We are still at the top of the Staff Picks this week, which is such an honor!

Staff Picks-Kickstarter

In one week and with 22 days to go, we have reached above 2K, which is fantastic, and I want to express my gratitude for the support and contributions thus far. We need to make it to the 12K goal, and I am confident that we will reach it with your continued support!

There is one thing I’d like to mention and that is that Kickstarter does not charge pledger’s credit cards at the time of pledging. The campaign does not obtain any funding until the campaign has been fulfilled and is successful. Otherwise, the pledges are voided and no one gets charged.

Please spread the word about the project to anyone you can or through your social networks, your contributions are so important, but spreading the word is also a great way to help reach the goal. I will be adding a few extra incentives in the upcoming weeks, so stay tuned!!


I strongly believe that giving new talent a chance is essential to the future of art, fashion and, actually, any industry out there.

Jayne Dress

With that in mind, I would like to share with you that today I launched a project that is very near and dear to my heart.

As you know, running a small business is challenging and so far my line has been completely self-funded. As the business develops, I am no longer able to do it all on my own. For this reason, I am excited to announce that I have launched a Kickstarter Campaign in an effort to obtain backing to create, showcase, and sell my next collection for spring 2014!

The project is now live on Kickstarter, here: Oh, and I’ve made a video too! In exchange for their contributions, backers of this project will receive exciting prizes related to the production of the collection.  I hope that you can join me on this journey!

Let’s make this campaign successful! Even if you are unable to financially support the campaign, you could help by spreading the word on your favorite social media sites. Every little bit counts!

Kickstarter is a crowd-funding platform exclusively dedicated to creative projects and artists looking to expand their businesses or showcase their work. Learn more here:


As the week comes to a close, I want to express my gratitude for the amazing week that I’ve had and having been featured on the Sunday New York Post’s Business Section to discuss small startups in NYC. Thanks again to the New York Post, Gregory Bresiger for featuring me on the article, and J.C. Rice for graciously coming to my studio and photographing me at work.

It was great sharing part of my dream and my story. Fashion is a competitive but ever-growing business. As I grow as a designer as well as a business person, I am positive that backup for small businesses in NYC and all over the US will improve. As challenging and costly as it may be, I strive to continue my business NY based and produce garments in the US. It is well worth the effort to contribute to the local economy and ensure that I know where and under what conditions everything that I create is produced.  Check out the article here:

Many great things are coming to CHABELLA, and this is just the beginning.


Happy Memorial Day weekend to everyone!


Many great things are coming to CHABELLA, including a feature on the New York Post Sunday Business Section discussing small businesses in New York City, which was out yesterday online and print. It was a great honor for me to share part of my story and discuss this important topic. Thanks to the New York Post, Gregory Bresiger, and J.C. Rice for the article and photography featuring my business. I’ll discuss more on the article on a separate post. Needless to say, I’m happy and having a great week already, wishing everyone the same!

Read the article here:


Photo: Embassy Productions.